MOGO Kenya, a leading asset financing firm offering affordable credit for cars, boda bodas and tuk tuks, has intensified its engagement with riders in Migori County following a consultative meeting with officials from all eight constituencies within the boda boda sector.
The high-level meeting, held at a hotel in Migori Town, brought together constituency officials and sector leaders to deliberate on structured financing, loan accessibility, and sustainable growth of the industry.
It comes in the wake of the revamping and reopening of MOGO Kenya’s branch in the Namba Area, a move the company says is aimed at improving service delivery to its rapidly expanding client base in the region.
Strengthening a Critical Sector
The boda boda industry remains one of the most vibrant pillars of the informal economy in Migori County and across Kenya.
With thousands of young people relying on motorcycle transport for daily income, access to affordable credit has long been a pressing challenge.
Many riders struggle to secure financing from traditional banks due to lack of collateral or formal credit history.
MOGO Kenya’s engagement with sector officials signals a deliberate effort to bridge that gap by offering structured financing packages tailored to riders’ needs.
During the meeting, participants explored flexible repayment plans, financial literacy initiatives, and partnerships with local associations to ensure responsible borrowing and sustainable business growth.
Company representatives emphasized that the revamped Namba office is designed to offer faster loan processing, customer support services, and closer engagement with boda boda operators.
Why Migori Matters
Migori County’s strategic location along the Kenya-Tanzania border makes it a commercial hub, with transport services playing a central role in linking rural communities to urban markets.
Boda bodas are often the primary means of transport in remote areas where road infrastructure remains underdeveloped.
Over the years, the sector has grown significantly, absorbing school leavers and unemployed youth.
However, it has also faced challenges including accidents, regulatory concerns, and financial instability among riders.
By engaging constituency-level officials, MOGO Kenya appears to be positioning itself not just as a lender, but as a partner in sector reform and professionalization.
Industry leaders at the meeting reportedly welcomed the dialogue, noting that structured financing could empower riders to own their motorcycles outright, improve earnings, and uplift livelihoods.
Expanding Footprint
MOGO Kenya has been steadily expanding its presence across the country, targeting underserved markets with asset-backed financing solutions.
Its focus on boda bodas and tuk tuks aligns with Kenya’s growing micro-entrepreneurial economy, where mobility and last-mile transport services continue to surge.
The revamped Migori office is expected to serve not only boda boda operators but also individuals seeking vehicle and three-wheeler financing.
The company says it will continue holding stakeholder engagements to better understand local challenges and tailor its products accordingly.
As competition in the asset financing sector stiffens, MOGO Kenya’s grassroots approach—working directly with constituency officials and riders—may prove instrumental in strengthening its market share while contributing to the formalization and stability of Migori’s boda boda industry.
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