Every 2nd Saturday of July, rum enthusiasts worldwide unite to celebrate World Rum Day, honoring the diversity, unique flavors, craftsmanship, and rich history of this versatile and rapidly evolving spirit. This annual event highlights and supports the richness and heritage of rums and distilleries globally.
Established by spirits writer Paul Jackson in collaboration with rum bars, distilleries, rum brands, and spirits writers worldwide, this year marks the 6th anniversary of World Rum Day. The history of rum is deeply rooted in the traditions of the Caribbean region and has seen increased popularity in regions such as Africa, including Kenya.
Captain Morgan, the leading rum brand in Kenya, epitomizes this versatility and evolution with its distinctive flavors, styles, and innovative production techniques. Renowned for its bold flavors, Captain Morgan enables consumers to spice up any occasion with its wide range of cocktails.
“As we celebrate this year’s World Rum Day, we are excited about the category’s growth opportunities that will enhance cultural relevance and consideration, unveiling the essence of the brand in global culture,” said Davis Changalwa, Brand Manager of Captain Morgan at Kenya Breweries. “We invite our consumers to enjoy a variety of cocktails crafted from our brand and relish its rich, smooth, and distinctive taste.”
Happy World Rum Day! To commemorate this iconic day, here are some Captain Morgan recipes to try:
Captain Cola
- Fill a glass with ice.
- Add 50ml of Captain Morgan Original Spiced Gold.
- Fill the glass to the top with cola. Squeeze in a wedge of lime!
Captain Ginger
- Fill a glass with ice.
- Add 50ml of Captain Morgan Original Spiced Gold.
- Fill the glass to the top with ginger ale. Squeeze in a wedge of lime to cut through the ginger!
Captain Lemonade
- Fill a glass with ice.
- Add 50ml of Captain Morgan Original Spiced Gold.
- Fill the glass to the top with lemonade. Squeeze in a wedge of lemon for extra zestiness!
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